How to File for a Patent

How to File for a Patent

This step-by-step guide describes the legal process of filing for a patent.

Now that you’ve determined that you have an invention that’s potentially marketable, you’ll want to protect that invention — and your business — by filing a patent application with the U.S. Patent and Trademark Office (PTO). The PTO is the domestic government agency responsible for examining patent applications and awarding patents. A patent gives the holder the right, for a certain amount of time, to keep others from profiting off of manufacturing, using, selling, or importing into the United States something similar to what you’ve invented.

 

Sounds like a no-brainer, right? Well, the bad news is that filing a patent application is a complex legal process, one that costs money and takes time. That process involves searching patents that have already been awarded, filling out a written application with detailed descriptions and possibly drawings of your invention, and an average of two years of back-and-forth with the patent examiner before your application is awarded — or denied.

The pages ahead will provide guidance to help you determine whether you need help in filing your patent application, how to conduct a search of already issued patents, and understanding the fee structure.

How to File for a Patent: Deciding to D-I-Y or Get Help

How to File for a Patent: Deciding to D-I-Y or Get Help

The advent of the Internet has put a variety of government patent resources at every inventor’s fingertips. That’s the good news. The bad news is that the patent system is still quite complex and you need to understand this before deciding to file a do-it-yourself patent application. Just consider this tidbit: Patents are arranged according to a massive classification system encompassing more than 450 subject classes and 150,000 subject subclasses. The Index to the U.S. Patent Classification System, an alphabetical subject listing of these various classes and subclasses, is produced by the PTO to aid searchers of the system. “The Classifications,” writes Richard C. Levy in his Inventor’s Desktop Companion, “are to searching a patent what the card catalog is to looking for a library book. It is the only way to discover what exists in the field of prior art [prior patents]. The Classifications are a star to steer by, without which no meaningful patent search can be completed.” The Index is fortunately now available online on the PTO’s website.

Even given the wealth of online resources now available, most experts still counsel inventors to retain help when filing patent applications and searching the databases of existing patents and published applications. Utility patent applications — the most common of the three types of patent applications — are complex documents with myriad requirements, and as Levy indicates, “smart inventors use experienced patent counsel to assure that they obtain the strongest patent protection available on their inventions. There is too much at stake. Smart inventors do not rely on patent-it-yourself books.” Design patent applications, however, are far less complicated so many inventors take care of those documents themselves.

 

The following are some of the categories of professionals who might be able to help you research and file your patent application:

  • Patent Attorneys. Before making an arrangement with a patent attorney, savvy inventors take steps to ensure that they have found competent, responsible legal counsel. The first step is to make sure that the lawyer is registered with the PTO. Attorneys listed with the PTO are required to have minimum academic and professional qualifications, and must pass a PTO examination. Inventors should also make certain that their legal counsel is familiar with the field or industry in which the invention would be used. In addition, they should do their best to insure that their attorney has all relevant information needed to make the best possible patent application. Finally, experts counsel inventors to shop around to find the best combination of price and value, and they encourage them to secure written agreements on attorney fees.
  • Inventor Associations. Groups such as Invent Now, a non-profit organization affiliated with the National Inventors Hall of Fame, or United Inventors Association, another non-profit, have online resources that can help answer your questions about filing a patent application. Most states, and some cities, also have local inventor associations that may be able to help you with resources.
  • University Intellectual Property Departments. Sometimes universities, particularly law schools, have staff that can either help inventors research patent information or be retained to conduct the research for a fee.
  • Patent Search Firms. Patent search companies can be found in local yellow pages, but inventors need to be careful in making agreements with such firms. Some are perfectly legitimate, but others prey on unsuspecting inventors, saddling them with service contracts or other bad business arrangements. Given this reality, inventors should ask for references, evidence that the search firm has prior experience in the field in which their inventions are classified, and a signed letter of non-disclosure before agreeing to any arrangement with a search firm.

The advent of the Internet has put a variety of government patent resources at every inventor’s fingertips. That’s the good news. The bad news is that the patent system is still quite complex and you need to understand this before deciding to file a do-it-yourself patent application. Just consider this tidbit: Patents are arranged according to a massive classification system encompassing more than 450 subject classes and 150,000 subject subclasses. The Index to the U.S. Patent Classification System, an alphabetical subject listing of these various classes and subclasses, is produced by the PTO to aid searchers of the system. “The Classifications,” writes Richard C. Levy in his Inventor’s Desktop Companion, “are to searching a patent what the card catalog is to looking for a library book. It is the only way to discover what exists in the field of prior art [prior patents]. The Classifications are a star to steer by, without which no meaningful patent search can be completed.” The Index is fortunately now available online on the PTO’s website.

Even given the wealth of online resources now available, most experts still counsel inventors to retain help when filing patent applications and searching the databases of existing patents and published applications. Utility patent applications — the most common of the three types of patent applications — are complex documents with myriad requirements, and as Levy indicates, “smart inventors use experienced patent counsel to assure that they obtain the strongest patent protection available on their inventions. There is too much at stake. Smart inventors do not rely on patent-it-yourself books.” Design patent applications, however, are far less complicated so many inventors take care of those documents themselves.

 

The following are some of the categories of professionals who might be able to help you research and file your patent application:

  • Patent Attorneys. Before making an arrangement with a patent attorney, savvy inventors take steps to ensure that they have found competent, responsible legal counsel. The first step is to make sure that the lawyer is registered with the PTO. Attorneys listed with the PTO are required to have minimum academic and professional qualifications, and must pass a PTO examination. Inventors should also make certain that their legal counsel is familiar with the field or industry in which the invention would be used. In addition, they should do their best to insure that their attorney has all relevant information needed to make the best possible patent application. Finally, experts counsel inventors to shop around to find the best combination of price and value, and they encourage them to secure written agreements on attorney fees.
  • Inventor Associations. Groups such as Invent Now, a non-profit organization affiliated with the National Inventors Hall of Fame, or United Inventors Association, another non-profit, have online resources that can help answer your questions about filing a patent application. Most states, and some cities, also have local inventor associations that may be able to help you with resources.
  • University Intellectual Property Departments. Sometimes universities, particularly law schools, have staff that can either help inventors research patent information or be retained to conduct the research for a fee.
  • Patent Search Firms. Patent search companies can be found in local yellow pages, but inventors need to be careful in making agreements with such firms. Some are perfectly legitimate, but others prey on unsuspecting inventors, saddling them with service contracts or other bad business arrangements. Given this reality, inventors should ask for references, evidence that the search firm has prior experience in the field in which their inventions are classified, and a signed letter of non-disclosure before agreeing to any arrangement with a search firm.

How to File for a Patent: Conduting a Patent Search

Inventors, lawyers, and patent experts all advise inventors armed with a possible new product or design to undertake a comprehensive patent search before taking any other steps toward filing a patent application. If you don’t do the search, the PTO examiner sure will and if the examiner rejects your application based on “prior art” (patents that have already been issues), you’ll lose out on the application cost, in addition to the energy and time you put into the process.

Steps to Conducting a Patent Search

Some inventors choose to undertake the task or researching existing patents and published applications themselves, often with the aid of patent software programs. The PTO has designated several Patent and Trademark Depository Libraries (PTDLs) around the country to receive and house copies of U.S. patents and patent and trademark materials, to make them freely available to the public, and to provide the public with information about patent and trademark information. The PTLD staff are available to help you with training on U.S. patent searches and research, which include the Cassis DVD-ROM system, the PubWEST database, and the USPTO website.

The PTO recommends the following steps to successfully researching patents:

  1. Keywords. Think of applicable keywords that describe the purpose, use, and/or composition of your invention.
  2. Find classes/subclasses. Use these keywords to find potential classes and subclasses in the PTO’s Index to the U.S. Patent Classification.
  3. Verify classes/subclasses. Double and triple check the relevancy of the class/subclasses by using the classification schedule in the PTO’s Manual of Classification and then read the classification definitions.
  4. Access full-text. Search the Issued Patents and the Published Applications databases on the PTO website by ‘Current US Classification.’ Read the full-text of issued patents and published applications.
  5. Review claims. Look at the claims, drawings of inventions and read the specifications of other patents and applications.
  6. Check references. Cross-check references and look at “field of search” areas for other classes and subclasses to search.

Be aware that the majority of applicants choose to secure the services of a patent attorney or a professional patent search firm. Patent attorneys typically hire professional researchers to do the actual patent search; the turnaround time with lawyers who specialize in handling such searches is usually fast, but they are also expensive because of the mark-up charge that attorneys impose.

How to File for a Patent: The Types of Patent Applications

Bringing the patent process into the 21st Century, the PTO has established an Electronic Filing System letting you file applications over the Web. You can also still file paper forms and mail them to the Commissioner of Patents. But how you choose to file your patent application is only one of many decisions you need to make during the process.

Here are some other decisions you need to make:

Provisional vs. Non-provisional

There are two types of patent applications that inventors may file. A non-provisional application automatically begins the patent review process and may lead to the awarding of a patent. But starting in 1995, inventors were also allowed to apply for a provisional application, which establishes an official filing date for the invention and allows you to use the term “Patent Pending” in connection with your invention, but it doesn’t launch the examination process. The provisional application gives you 12 months to file a corresponding non-provisional application, but the benefits include that the patentability would be judged as if the application were filed on the earlier date and the 20-year patent term would be measured from the later non-provisional application filing date, the PTO says.

Utility vs. Design vs. Plant

There are three types of patents — utility, design, and plant.

  • Utility Patents. These are the most common kind of patents. They are granted to inventors who, according to the PTO, invent or discover any new and useful process, machine, manufacture, or compositions of matter (mixtures of ingredients, chemical compounds), or any new and useful variations of existing products, processes, or compositions.
  • Design Patents. Inventors can also obtain patents on the appearance of a product, provided that it is a new and original design.
  • Plant Patents. This kind of patent is granted to anyone who invents or discovers and asexually reproduces any distinct and new variety of plant, including cultivated sports, mutants, hybrids, and newly found seedlings.

Utility Patent Application Transmittal Form (Form PTO/SB/05) or a transmittal letter should be filed with every patent application to instruct the USPTO as to what actual types of papers are being filed (e.g., specification, claims, drawings, declaration, information disclosure statement). It identifies the name of the applicant, the type of application, the title of the invention, the contents of the application, and any accompanying enclosures. (Form PTO/SB/21 is to be used for all correspondence after initial filing.)

 

Patent Drawings: Professional vs. D-I-Y

Sometimes patent applicants are required to submit drawings of their invention – particularly when the nature of an application requires a drawing to understand the invention. Patent experts advise inventors to secure the services of an experienced patent draftsman when the time comes to make patent drawings. “The requirements for drawings are strictly enforced,” warns Levy. “Professional draftsmen will stand behind their work and guarantee revisions if requested by the PTO due to inconsistencies in the drawings…. Because the design patent is granted for the appearance of the article, the drawing in the design patent is more critical than the drawing in a utility patent. The design drawing is the disclosure of the claimed design, whereas the utility drawing is intended to provide only an exemplary illustration of some aspects of the mechanism described in the specification and claims.”

How to File for a Patent: Patents and the PTO

On average, it takes the Patent and Trademark Office 24.6 months to process patent applications and issue approved patents. Examinations of patent applications, which are undertaken in the order in which they are received, are arduous exercises, encompassing inspection of legal compliance and comprehensive searches to ensure the invention’s legitimacy.

If an application is approved, then the inventor can proceed with his business plan, whether that involved launching a small business or seeking buyers for the invention. Many applications, however, are rejected when they are first submitted. Even applications for genuinely new products or designs sometimes need changes to meet PTO requirements. In instances in which the application is rejected, the inventor has limited options. The inventor can prepare a response to the examiner’s stated grounds for rejection, explaining why he or she believes that the examiner erred; this is a viable step, and one which sometimes convinces examiners to reconsider. The inventor can also offer amendments to the application designed to assuage the examiner’s objections.

 

On many occasions, however, the examiner will remain unpersuaded and will reject the inventor’s claims, If this happens, the inventor can lodge appeals with the PTO commissioner and, after that, the Board of Patent Appeals and Interferences. If the application is still deemed unacceptable, and the inventor remains determined to pursue the issue, he or she can then turn to the U.S. court system. The Court of Appeals for the Federal Circuit and the U.S. District Court for the District of Columbia have both heard such cases.

How to File for a Patent: Factoring the Costs

Receivers of patents must pay fees to the PTO for services rendered when a patent is reviewed. In 1982 a law was passed that cut some of these fees (patent application, extension of time, revival, appeal, patent issues, statutory disclaimer, maintenance on patents) for “small entities.” Small entities were held to include independent inventors, small businesses, and nonprofit organizations. In addition, all utility patents are subject to the payment of maintenance fees that must be paid to keep the patent going. These payments are made at several different points of the patent’s life. Inventors need to heed this payment schedule closely, for nonpayment may result in the premature expiration of the patent (a six-month grace period is typically provided during which the fee can be paid, albeit with a surcharge). Inventors who secure the services of a patent attorney generally do not have to worry about this scenario as much, since a competent attorney will notify them of impending maintenance fee payments.

As of April 2009, new updates to PTO fees were put in place. These fees vary widely for different application forms and services. The range for initial patent application fees is between $220 and $330 – but for qualified small entities, those fees are cut in half. A full list of fees is posted on the PTO Web site located at uspto.gov.

Resources

The U.S. Patent and Trademark Office (PTO) maintains a website to allow inventors to search registered patents and published applications and to electronically file a patent application at uspto.gov/ebc/.

The PTO also maintains a website with patent information geared specifically for small businesses at uspto.gov/smallbusiness.

National Inventor Fraud Center is located at inventorfraud.com.

Levy, Richard C. The Inventor’s Desktop Companion. Visible Ink Press, 1995.

A report that Thomas Field wrote for the U.S. Small Business Administration, Avoiding Patent, Trademark and Copyright Problems, is available on the website of the Franklin Peirce Law Center, where he is now a professor of law.

The U.S. Small Business Administration’s sponsored report on small business patents, An Analysis of Small Business Patents by Industry and Firm Size, issued in November 2008, is available at sba.gov/advo/research.

 

Original document, How to File for a Patent
Source:https: INC
Adapted for Academy.Warriorrising

8 Website Analytics Tools for Marketing

8 Website Analytics Tools for Marketing

At its core, inbound marketing is all about analytics.

Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to inbound, but another important facet is discovering what works, what isn’t working, and what can be improved in order to maximize results. Analytics drive every inbound action you take and move you toward success for both your company and your customers.

Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance. Which pages are people visiting the most? Which pages are converting? Many great tools are available to help you get a better look at how well your website is performing, along with what competitors are doing with their sites.

We’ve detailed eight of those tools in this post—use the knowledge gained from these resources to improve your website.

What Are Web Analytics Tools, and Why Should You Use Them?

Different analytics produce different data, but the underlying goal is the same: to measure the performance of your web presence. We’ve divided the metrics into four different areas of focus, with two tools in each area, for a total of eight recommended tools you should be using.

Social Metrics Advertising Tools

  • Facebook Page Insights: This is a free, built-in feature available for your company’s Facebook page. It can be used to see whom your posts are reaching, who’s liking your posts, and where your visitors are coming from. You can also see data on how your page’s performance is trending over time and how visitors are engaging with your content. With this information, you can optimize your social presence to increase likes, followers, and shares.
  • Twitter Analytics: Another free social tracking tool—and you don’t need to be advertising on Twitter to use it. Use this to learn more about who your followers are, where they are coming from, and what topics they find interesting. This tool measures engagement to show you which tweets are reaching the most people and how to make your content more successful.

Testing/Optimization Tools

  • Optimizely: This platform provides companies with a simple solution for improving website pages through A/B testing. With this tool, you can easily make changes to a page on your site and test to see if your new version is better than the old page. Use this to figure out how to make a successful website and achieve performance goals. No coding experience is necessary. 
  • Google Content Experiments: This is another free tool from Google that helps you test and choose between different versions of your website or landing pages. Find out which parts of your page or content generate the most clicks or conversions. This tool then measures how each page performed and shows you which is the most effective. Once you find your highest converting page, you can make it live for all visitors.

SEO/Competitive Intelligence

  • Moz: This SEO toolset is perfect for tracking and improving your search engine rankings, as well as tracking your competitors’ rankings. With Moz, you can track keywords by campaign or location, see how you rank on both desktop and mobile devices, find out who your top competitors are, and much more—all in one package. This is a great tool that can help optimize your site and improve your rank.
  • SEMrush: This is another great tool to compare your performance to your competition. Perfect for companies that advertise on Google or other search engines, this tool shows how you rank among your competitors and even lets you see information such as copy, keywords, and budget. Along with these features and tools, you’ll gain valuable insight and recommendations that will help you improve your website’s performance, ranking, and advertising.

User Behavior

  • Google Analytics: One of the best and preferred analytics tools for marketing—and it’s free. Google Analytics tracks web traffic to your site and collects data, such as keywords, that can be used to improve your visitors’ online experience. Find out which keywords are bringing the most visitors to your site. Get reports and information about your visitors and conversions. Figure out where you might be losing visitors, and why, so that you can improve those pages and keep them from leaving.
  • LuckyOrange: Want to learn more about how your visitors navigate your site? This tool shows you just that. With heatmaps, user recordings, and other visualizations, you can see exactly what your customers are doing on your page. LuckyOrange shows you where people are clicking and where they aren’t, how far down the page they’re scrolling, and more. This is a great tool for improving your site’s design and content by learning what your visitors find most interesting or useful. You’ll get information on where people are coming from and which areas of your site are catching their attention.

Analyze and Take Action

Undoubtedly, website analytics can provide solid insight into how well your inbound strategies are performing. Many options besides these are out there, both free and paid versions.

Whatever tools you choose, the key is acting upon the findings. If you know something on your website isn’t working right, test alternatives and try something different. Figure out what you want to focus on and what you should be tracking, select the right analytics, and let the data guide your success.

This post was originally written on April 18, 2017, and was updated in January 2020.

Original document, 8 Website Analytics Tools for Marketing
Source:https: SmartBug
Adapted for Academy.Warriorrising

How to Create a Website – The Basics

How to Create a Website – The Basics

I’m Daniel Piechnick, a professional web designer.

I wrote this beginner’s guide to help the large number of people who want to create a website (or blog), but have absolutely no idea of what to do.

In Website Setup Guide, I show you exactly how to set up a proper, normal website with a .com (or .ca, .uk or .au) domain name, from start to finish. You don’t need to know anything about computers or websites, to follow this guide and make a website of your own.

Creating a website and running it this way will cost you about $3-4 per month in total. The information in this site is all free.

Since 2009, Website Setup Guide has helped more than three million people around the world set up successful websites and blogs. Most major web design sites now follow the format and recommendations of this site, and an entire industry of copycat sites and videos based on Website Setup Guide has appeared. However, this site remains the simplest and best place to go to set up your first website.

It’s easy to create a website by following this guide, but if you ever get stuck, you can email me, and I’ll be happy to help.

How to start a website – An overview

Take note of this overview. It’s important.

To create a website, you only need to do these two things:

In steps two and three of this site, I will explain how web hosting works, and how to create a website. Step 4 (Extra Information) provides lots of general information related to setting up a website. Step 5 (Start Making Your site) covers all the actual instructions you need to follow, to set up your site.

Click Here to Continue to Step 2 – Web Hosting >>

Original document, How to Create a Website – The Basics
Source:https: Website Setup Guide
Adapted for Academy.Warriorrising